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Advertising Account Planning: Planning and Managing an IMC Campaign
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Authenticity: How economics, evolution and technology drive us to deceive – and how we can fight back
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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech
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Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
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Das C++ Kompendium (eXamen.press)
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Digital Food TV: The Cultural Place of Food in a Digital Era (Routledge Focus on Television Studies)
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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
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Lifestyle Brands: A Guide to Aspirational Marketing
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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4ltr Press)
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Nichetto Studio: Projects, Collaborations and Conversations in Design
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No Logo (Collins Modern Classics)
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Our First Civil War: Patriots and Loyalists in the American Revolution
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Retail Therapy: Why The Retail Industry Is Broken – And What Can Be Done To Fix It
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Sellers of Dreams: Fifty years of the advertising of beauty products 1920-1970
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Sustainable Beauty: Practical advice and projects for an eco-conscious beauty routine (Sustainable Living Series)
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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
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