•
1 1

Advertising Media Planning: A Brand Management Approach

Kelley, Larry D.,Sheehan, Kim Bartel,Dobias, Lisa,Koranda, David E.
Available
- 302 Pages
Published: 30/12/2022

£52.49
£49.99 £52.49
Sale Sold out
Condition
Share this product with your friends.

Summary

* Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective.
* This is a new edition of a highly regarded and core adoptable textbook, fully updated with the most recent trends and examples in digital and global campaign planning, supported by mini-case studies, examples, and activities throughout.
* Divided into four key parts and bite-sized chapters to suit programme delivery, with supporting online resources to aid lecture preparation.

Shopping for books made easy

  • FAST UK Delivery
  • Support small business
  • Despatched in fully recyclable packaging
  • Excellent customer service
  • Summary
  • Author
  • Product Details
  • Review

* Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective.
* This is a new edition of a highly regarded and core adoptable textbook, fully updated with the most recent trends and examples in digital and global campaign planning, supported by mini-case studies, examples, and activities throughout.
* Divided into four key parts and bite-sized chapters to suit programme delivery, with supporting online resources to aid lecture preparation.

  • FREE UK delivery for all orders over £20

    Worldwide shipping from £2.99

  • Over 6 million books available and ready to ship!

  • Excellent customer service & over 3 million satisfied customers