All Thumbs
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Summary
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
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Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
Title: All Thumbs
Author: Kelley, Michael Dru
ISBN: 9781137279279
Binding:
Publisher: Palgrave Macmillan
Publication Date: 2014-09-02
Number of Pages: 218
Weight: 0.4537 kg
Finally a marketing manual that puts theory into practice! Whether you manage or market a national brand or run a local business, Kelley offers a wealth of actionable ideas and best practices to stimulate your plan of attack in today's mobile-centric marketplace. - Kevin Reilly, Former Entertainment Chairman of the Fox Broadcasting Company
I loved the book! Going from the 2nd screen to the action screen will change your business while using mobile marketing. - Michael Bowling, Fortune 20 Telecommunications Executive
Michael Kelley's thoughtful, fast paced hands (I mean thumbs) on guide to getting mobile right is a must read for anyone with a need to connect with real people in 2014 and beyond! - Stanley Hubbard, CEO, The REELZChannel
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