![Beer by Design: The art of good beer branding](http://monsterbookshop.co.uk/cdn/shop/files/9781852493684_d0812625-6c3a-40f6-b9aa-6926f0ce6ded.jpg?v=1719132385&width=1445)
Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. People make snap decisions so quickly we don't even notice. And the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.