* Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour.
* The theories described in the book are universal, straddling cultures and countries and making the book truly international.
* Written by a leading practitioner in the field, with decades of practical experience.
Julian Adams has worked in the market research industry for over 20 years. He is a Director at Motif, a brand, CX and loyalty insights agency. Prior to this, he was a Partner at Illuminas LLP. Julian is a guest lecturer at Kingston University Business School, where he teaches research theory, method and nonverbal communication.
Title: Behavioural Research for Marketing: A Practitioner's Handbook
Author: Adams, Julian
ISBN: 9780367771317
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2022-07-04
Number of Pages: 202
Weight: 0.4391 kg
This text provides a thought-provoking and practical approach to behavioural research in marketing. The book is unique in applying research methods to contemporary marketing practice, and provides a useful toolkit for marketers who want to up their game.
- Dr Rita Kottasz, Associate Professor of Marketing, Kingston University London, Kingston Business School
This book is a must read for any market research and insight professional who wishes to have a strong theoretical underpinning for their understanding of human behaviour. It brings together in an easy to understand one-stop read key social science theory drawn from sociology, psychology and behavioural economics.
- David Smith PhD, Director DVL Smith Limited and Visiting Professor University of Hertfordshire Business School
This text provides a thought-provoking and practical approach to behavioural research in marketing. The book is unique in applying research methods to contemporary marketing practice, and provides a useful toolkit for marketers who want to up their game.
- Dr Rita Kottasz, Associate Professor of Marketing, Kingston University London, Kingston Business School
This book is a must-read for any market research and insight professional who wishes to have a strong theoretical underpinning for their understanding of human behaviour. It brings together in an easy to understand one-stop read key social science theory drawn from sociology, psychology and behavioural economics.
- David Smith, PhD, Director DVL Smith Limited and Visiting Professor, University of Hertfordshire Business School
