•
1 1

Controversies in Contemporary Advertising

Sheehan, Kim B.
Available
- 336 Pages
Published: 17/09/2013

£89.80
£65.00 £89.80
Sale Sold out
Condition
Share this product with your friends.

Summary

A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.

Shopping for books made easy

  • FAST UK Delivery
  • Support small business
  • Despatched in fully recyclable packaging
  • Excellent customer service
  • Summary
  • Author
  • Product Details
  • Review

A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.

  • FREE UK delivery for all orders over £20

    Worldwide shipping from £2.99

  • Over 6 million books available and ready to ship!

  • Excellent customer service & over 3 million satisfied customers