Crafting the Natural Light Look

For years, photographer Sandra Coan exclusively used natural light in her portraiture work. And while the results could be magnificent, she also learned that she could not rely on it to build a business and create consistently great photographs. That's because natural light is frustratingly unpredictable: sometimes it rains, sometimes the light is too harsh when your clients are available, and sometimes--depending on the time of year, it's just too dark.

In order to grow her business with dependably great results and a high level of professionalism, Sandra finally decided to tackle artificial light. She spent years honing her ability to use artificial light to recreate the look of beautiful, natural light. And now, with a simple one-light approach, she produces natural light whenever and wherever she likes, creating great portraits in any situation, at any time of day or night. It's an approach that has led to a successful career spanning two decades and a signature look to her work. Here, in Crafting the Natural Light Look, Sandra shares her knowledge and techniques so that you, too, can learn to quickly and dependably create the look of natural light in your own portraiture.