* The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background
* Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making
* Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert
Akin Arikan has over 20 years of experience working with customers in the field of digital intelligence and is an award-winning industry speaker, a published author on multichannel marketing, a frequent contributor to magazines, and a blogger. Akin is a director of product at Contentsquare, a popular customer experience analytics and optimization solution, and a guest lecturer on the first-of-its-kind Cross-Channel Management certificate program at the University of St. Gallen.
Title: Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions
Author: Arikan, Akin
ISBN: 9781032370767
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2023-02-13
Number of Pages: 326
Weight: 0.5301 kg
Companies have had to, mistakenly, choose between delivering customer delight or increased revenue - assessing that delivering the former is expensive and delays the latter. With patterns gleaned from 50 real-world case studies, Akin delivers a clear roadmap for how to deliver customer delight AND increase revenue! In fact, one cannot live without the other.
Avinash Kaushik, Author: Web Analytics: An Hour A Day, Web Analytics 2.0
Global Lead, Strategic Analytics: Google
Akin's deep expertise in digital intelligence shines through as he delivers practical tools to help you understand your customers better.
June Dershewitz,
Digital Analytics Association Board Chair
There's no lack of customer data for Marketers and CX professionals. But much like the famous line water, water everywhere and not a drop to drink in Samuel Taylor Coleridge's poem, that doesn't mean all that data is useful or usable. Akin Arikan's book provides the key to unlock insights from digital experiences so that business leaders can make improvements to increase customer loyalty and drive value to the enterprise. Highly recommended.
Bob ThompsonFounder/CEO of CustomerThink and Author Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.
At Human37 most of our clients are complementing their traditional analytics solution with experience analytics to get comprehensive and actionable insights so they can fine-tune all the details of the experiences they offer on all of their digital assets.
Julien De Visscher, Managing Director, Human37
At Wunderman Thompson, our clients prioritize delivering the best possible brand experiences. This book illustrates that at the core of any great brand experience, is great data.
Josh Archer,
VP Analytics, Wunderman Thompson
