-- Assists with full comprehension of CRM
-- Helps with the designing of datasets
-- Shows how to deploy and implement a CRM system
-- Provides techniques for smooth systems' integration
-- Show how to maintain effective reporting and forecasting (e.g., store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns).
Antonio Specchia is a CRM architect with a background in marketing and economics. He shapes data architecture to boost the best outcomes, designing complex workflow configurations to enhance control over the sales process as well as advising companies about agile methodologies. Antonio has a long experience in management. He is now a seasoned entrepreneur.
Antonio is currently a CRM architect at easyCRM. easyCRM helps organization with designing, implementing, and enhancing CRMs. They develop great sales process management by implementing a CRM that works and focuses on what matters is the logic and the strategy behind the CRM.
easyCRM possesses strong marketing know-how that enable organizations to highlight their sales process logic and develop an effective CRM architecture. Their mission is to help organizations enhance their CRM and develop effective impact on the bottom line.
Previous to his role at easyCRM, Antonio was a Agile Marketing Strategist at STRATEGIC LINKS LONDON, in London UK where explored the benefits of Agile when applied to marketing.
Title: Customer Relationship Management (CRM) for Medium and Small Enterprises: How to Find the Right Solution for Effectively Connecting with Your Customers
Author: Specchia, Antonio
ISBN: 9780367708863
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2022-04-08
Number of Pages: 206
Weight: 0.3901 kg
It is peculiar how designers love to generate innovation and value for companies, but they usually don't like to talk about sales. A good user experience does not depend only on what you see on the screen, and experiences have a lot in common with access and consumption.
UX is about the entire way in which a given company responds to the needs of its network of contacts. That's where CRM comes in. These tools are inherently neutral, and you can use them to trick as many people as possible or provide them with the best possible UX. Antonio's book has a different approach, well beyond just the tool, the book is helpful to many of us; those who would like to learn about CRM but don't know where to start; those who do not know, as well as those not yet interested in learning what CRM is; and mostly to those who think that CRM is a magical technology that will solve their real-world problems just installing software on a server. Finally - the book - is SUPER helpful for those who really intend to try to achieve their success by improving the overall brand's user experience. Enjoy reading!
-- Leandro Agro, Design Executive, IxD/UX expert, IoT pioneer, book author and patents contributor; Designing Spatial Computing for desirable futures; Winner of Apple design project in 1997; Palo Alto, CA.
