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Entrepreneurship and Innovation in Sport and Leisure

Mosey, Simon,Shipway, Richard,Symons, Chris
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- 170 Pages
Published: 01/12/2022

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Summary

  • The only up-to-date introductory textbook on sport entrepreneurship and innovation.
  • Entrepreneurial skills are essential for anybody working in sport management, particularly in the face of COVID-related challenges.
  • Introduces key theory and focuses on best practice, based on real world scenarios.
  • Includes practitioner voices throughout.

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  • The only up-to-date introductory textbook on sport entrepreneurship and innovation.
  • Entrepreneurial skills are essential for anybody working in sport management, particularly in the face of COVID-related challenges.
  • Introduces key theory and focuses on best practice, based on real world scenarios.
  • Includes practitioner voices throughout.

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