Have you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?' Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage How to prepare your business to become a go-to authority for journalists from day one The end-to-end process of getting media coverage, demystifiedHow to align media relations with your growth strategy and scale coverage Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results FELICITY COWIE is a media relations troubleshooter for some of the world's leading organisations and former BBC News and Panorama journalist. She's worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU... A must-read for founders. This is truly a game-changing guide Eileen Burbidge MBE
Felicity Cowie is a media relations coach who has helped some of the world's leading organisations gain extensive news coverage. Having been pitched at least 100,000 story ideas as a journalist she has an insider's view on what breaks through and why. Her mission is to get early-stage businesses media-ready.
Title: Exposure: Insider secrets to make your business a go-to authority for journalists
Author: Cowie, Felicity
ISBN: 9781788603393
Binding:
Publisher: Practical Inspiration Publishing
Publication Date: 2022-06-14
Number of Pages: 234
Weight: 0.2949 kg
If you are serious about harnessing the real power of media relations for your business and yourself as an entrepreneur thought leader, then Exposure is a must read.
Melanie Hawken, founder & ceo, Lionesses of Africa
* Lioness Weekender, Lionesses of Africa *
...very educational... The overall approach...is very creative and if you've never dealt with journalists you definitely need to read this book because it can be your step by step guide on this process.
* NetGalley *