Focus Groups: A Practical Guide for Applied Research
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Summary
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Title: Focus Groups: A Practical Guide for Applied Research
Author: Casey, Mary Anne,Krueger, Richard A.
ISBN: 9781483365244
Binding:
Publisher: SAGE Publications Inc
Publication Date: 2014-09-23
Number of Pages: 280
Weight: 0.6602 kg
Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.
-- Theresa Carilli, Purdue University CalumetAn excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research. -- Aditya Simha, University of Wisconsin - Whitewater
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