- There has been a strong shift towards industry studies within advanced undergraduate courses in television in recent years and this book responds to this shift with its industry-based perspective.
-The book's novel use of the channel for its modular structuring logic and its organization of short, accessible chapters is an ideal approach, especially in the classroom setting, making focused and grouped reading assignments easy to manage across the syllabus.
- A wide range of contemporary and classic case studies, covering variety of global networks and streaming services, make the material easy to grasp and a comprehensive resource for students.
Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.
Title: From Networks to Netflix: A Guide to Changing Channels
Author:
ISBN: 9780367568245
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2022-07-26
Number of Pages: 450
Weight: 0.8602 kg
With this timely new edition, Johnson and his stellar collection of authors keep pace with the rapidly evolving entity once known simply as television. The collection offers state-of-the-moment accounts of the broadcast, cable, and streaming services that continue to play a central role in video entertainment.
Amanda D. Lotz, Professor of Digital Media and Communication, Queensland University of Technology, Australia
With an expanded range of global case studies, the second edition of From Networks to Netflix is a must read for anyone seeking to understand television in the twenty-first century. Read separately, each case study offers a thoroughly examined investigation into the channels, streaming services, and platforms that shape television production and consumption today. Combined, the case studies challenge assumptions about how television is being altered by digitization, revealing the multiplicity of 'televisions' that form distinct, yet integral parts of the contemporary television industry.
Catherine Johnson, Director of Research and PGR (Media, Journalism and Film), University of Huddersfield, UK
