In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.
Title: Hooked: Why Cute Sells...and Other Marketing Magic That We Just Can't Resist
Author: Fagan, Patrick
ISBN: 9781292074429
Binding:
Publisher: Pearson Education Limited
Publication Date: 2016-05-16
Number of Pages: 208
Weight: 0.3811 kg