Using his personal experiences, the author offers advice to anyone working within an organization such as a business, school or even a family. He provides practical suggestions and simple exercises on, among other things, getting the best out of oneself and other people, recognizing individuals' varying personalities, needs and ambitions, controlling stress, identifying different types of organization, the pressures on people to conform and motivation. Also included is the author's theory on the inside-out doughnut . The book is aimed at anyone involved in relationships with people, whether on a business or social basis, especially those who have formal responsibility for others at all levels of business.