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Intercultural Communication for the Global Business Professional

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- 166 Pages
Published: 20/10/2023

£129.00
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Summary

  • Integrates key theories and approaches from communication and business traditions in a way that is appropriate for introductory students from either discipline.
  • Provides useful cases and examples of communication in action to show students the practice of professional communication in international, cross-cultural settings.
  • International contributors provide unique insights into country and regional contexts.

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  • Integrates key theories and approaches from communication and business traditions in a way that is appropriate for introductory students from either discipline.
  • Provides useful cases and examples of communication in action to show students the practice of professional communication in international, cross-cultural settings.
  • International contributors provide unique insights into country and regional contexts.

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