Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Brian Wansink is a professor of applied economics of marketing and of nutritional science at Cornell University. He is the director of the Cornell Food and Brand Lab and the author of Mindless Eating: Why We Eat More than We Think.
Title: Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food) (The Food Series)
Author: Brian Wansink
ISBN: 9780252074554
Binding:
Publisher: University of Illinois Press
Publication Date: 2007-02-01
Number of Pages: 224
Weight: 0.3176 kg
Marketing Nutrition moves theory and research into practice. There are enormous economic dividends for health care providers, public health institutions, and commercial food companies if we are successful in doing this. --Dr. David Mela, Expertise Group Leader, Unilever Health Institute
An insightful book that deftly blends the scientific knowledge of a nutritionist with the wisdom and practical skill of a trained marketer. --The Midwest Book Review
This extensive, yet succinct, blueprint for effective marketing has something for everyone. -- Gastronomica