Mastering Fashion Marketing (Palgrave Master Series)
Couldn't load pickup availability
Share
Summary
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Shopping for books made easy
- FAST UK Delivery
- Support small business
- Despatched in fully recyclable packaging
- Excellent customer service
![Mastering Fashion Marketing (Palgrave Master Series)](http://monsterbookshop.co.uk/cdn/shop/products/9781403919021_f02822b6-7c84-4d2f-b141-1cf0ebc30825.jpg?v=1699188302&width=1445)
- Summary
- Author
- Product Details
- Review
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
David Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton
They are authors of Mastering Fashion Buying and Merchandising Management
Title: Mastering Fashion Marketing (Palgrave Master Series)
Author: Tim Jackson, David Shaw
ISBN: 9781403919021
Binding:
Publisher: Bloomsbury Publishing PLC
Publication Date: 2008-12-22
Number of Pages: 240
Weight: 0.5808 kg
-
FREE UK delivery for all orders over £20
Worldwide shipping from £2.99
-
Over 6 million books available and ready to ship!
-
Excellent customer service & over 3 million satisfied customers