- Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them.
- Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.
- Coverage of convergence and its impact is incorporated into every chapter.
- A range of pedagogical materials in the print book and online help students become savvy media consumers and producers, including historical timelines of each media industry; media literacy questions that develop students' critical thinking skills; case studies that bring theory to life; and study aids including flashcards and practice quizzes.
Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries at the University of Pennsylvania's Annenberg School for Communication. He has authored eleven books, edited five, and written more than 150 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as probably the reigning academic expert on media fragmentation. In 2010, the New York Times called him the ranking wise man on some thorny new-media and marketing topics. In 2012, the TRUSTe internet privacy-management organization designated him a privacy pioneer for his research and writing on marketing and digital-privacy.
Title: Media Today: Mass Communication in a Converging World
Author: Turow, Joseph
ISBN: 9780367680299
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2022-09-13
Number of Pages: 508
Weight: 0.5051 kg
Reviews for the previous edition:
Joe Turow's new edition of Media Today not only provides historical context and clear descriptions of current media structures and effects, but also offers up-to-date insights into the rapid changes in our media and why they matter.
The new edition of Media Today does a masterful job of clearly explaining the latest changes in media industries and why these changes should matter to us. I am always excited for the latest edition! Matt McAllister, Professor of Media Studies, Penn State University, USA
Media Today 7 is a comprehensive survey of the world of communication that, unlike most 'intro' textbooks, goes beyond the surface and the latest trends. Turow's text delves in depth into the business of media so that students will find a sophisticated understanding of the fields they may pursue as a career. He also highlights the major issues, concerns, and challenges to media in our lives, culture, and politics. David D. Perlmutter, Professor of Media & Communication, Texas Tech University, USA
