The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together lessons learned from the last 10 years, and give readers a tour of the future of online selling.
Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Monchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Dusseldorf, Germany.
Title: New Online Retailing: Innovation and Transformation
Author: Schwarzl, Christoph,Heinemann, Gerrit
ISBN: 9783834923233
Binding:
Publisher: Springer Fachmedien Wiesbaden
Publication Date: 2010-09-28
Number of Pages: 261
Weight: 0.6216 kg