Online Video Revolution: How to Reinvent and Market Your Business Using Video
Share
Summary
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.
Shopping for books made easy
- FAST UK Delivery
- Support small business
- Despatched in fully recyclable packaging
- Excellent customer service
- Summary
- Author
- Product Details
- Review
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.
TIM MCHALE is co-founder/managing partner of Madison Avenue Consultants and MadAve Journal Publisher and MadAve Mobile and is responsible for the day to day operations of the three LLC's. Tim has planned media and serviced over 150 B2C and B2B Brands, such as Procter and Gamble, McDonald's, Anheuser-Busch, Intel, MCI, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil and AOL among others. McHale was co-founder and Chief Media Officer of Tribal DDB Worldwide, a separate division of DDB Worldwide (Omnicom). Before joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), also leading their business development efforts. Tim began his career as an intern at Ogilvy & Mather. Both authors boast extensive networks on Facebook, LinkedIn, Plaxo and other social and business networking sites that define much of the revolution in marketing in the new Internet age. They are active speakers at industry functions, guest writers for marketing publications, podcasters and bloggers. The authors touch tens of thousands of consumers annually with their various activities.
Title: Online Video Revolution: How to Reinvent and Market Your Business Using Video
Author: Cecil, John
ISBN: 9781137003072
Binding:
Publisher: Palgrave Macmillan
Publication Date: 2013-02-14
Number of Pages: 208
Weight: 0.3811 kg
This book is a practical guide to making money with online video. John Cecil is a sesoned professional who covers aspects of turning online video into a huge competitive advantage for your business. Get it before your competitors do! Tim Ash, CEO of SiteTuners, bestselling author of Landing Page Optimization, chairperson of Conversion Conference
Online Video Revolution goes way beyond the 'how to make a video' books that are currently in the market. It provides a step by step guide for marketers that want a return on their video investment. Jim Wendt, eCommerce Marketing Manager, Big Train
A book about video, how ironic. But what a book it is! John has given us a recipe for using video to grow and improve our businesses. Very tasty indeed. Adam Zais, Development, Wistia
This is an excellent look at how video is changing the web and provides a useful tool to any serious marketing professional interested in using video for their business. Jeff Roberts, Vice President, Volcom
-
FREE UK delivery for all orders over £20
Worldwide shipping from £2.99
-
Over 6 million books available and ready to ship!
-
Excellent customer service & over 3 million satisfied customers