- A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketing
- Addresses increased view that these disciplines must be studied in tandem to accurately understand the promotional and media relations landscape.
- Co-authored by one of the pioneers in the field, the book leads the way as an introductory textbook for strategic communication.
- Include supplemental resources for students and instructors.
Derina Holtzhausen is Professor and Dean of the College of Fine Arts & Communication at Lamar University, USA.
Jami A. Fullerton is Professor in the School of Global Studies and Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University, USA.
Bobbi Kay Lewis is Associate Dean in the College of Arts and Sciences and Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA.
Danny Shipka was Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA.
Title: Principles of Strategic Communication
Author: Shipka, Danny,Lewis, Bobbi Kay,Fullerton, Jami,Holtzhausen, Derina
ISBN: 9780367426316
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2021-07-09
Number of Pages: 342
Weight: 0.6302 kg
Principles of Strategic Communication is a thrilling new text that introduces students to the emerging field of strategic communication grounded in both theory and practice. It emphasizes strategic decision-making and execution based on research and planning. Real-life case studies and industry insights include international examples, exposing students to diverse ways of thinking and problem-solving. Overall, this book presents the field of strategic communication as an exciting and rewarding career choice for the next generation of professional communicators.
Frauke Hachtmann, University of Nebraska-Lincoln, USA
This textbook provides a thorough and thoughtful introduction to strategic communication. It helps students to understand key concepts, apply them to practical challenges, and build a career in the field. The integrated approach and fresh case studies set the book apart. A fundamental work that many scholars worldwide have been waiting for--highly recommended.
Ansgar Zerfass, Leipzig University, Germany
Principles of Strategic Communication is a thrilling new text that introduces students to the emerging field of strategic communication grounded in both theory and practice. It emphasizes strategic decision-making and execution based on research and planning. Real-life case studies and industry insights include international examples, exposing students to diverse ways of thinking and problem-solving. Overall, this book presents the field of strategic communication as an exciting and rewarding career choice for the next generation of professional communicators.
Frauke Hachtmann, University of Nebraska-Lincoln, USA
This textbook provides a thorough and thoughtful introduction to strategic communication. It helps students to understand key concepts, apply them to practical challenges, and build a career in the field. The integrated approach and fresh case studies set the book apart. A fundamental work that many scholars worldwide have been waiting for--highly recommended.
Ansgar Zerfass, Leipzig University, Germany
