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Running Events: Policies, Marketing and Impacts (European Association for Sport Management Series)

- 144 Pages
Published: 27/12/2022

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  • A text that is unique in encompassing the political, management/marketing and social impact aspects of running events.
  • Combines theoretical perspectives and empirical evidence, thereby grounding concepts in real-world scenarios and synthesizing their meaning.
  • Tracks event development trends and identifies theoretical, methodological and practical issues determining the future of events.