Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.
In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
- Story
- How
- Audience
- Reach
- Excellence
Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content.
Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.
Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was an early employee at Twitter. Named one of the 100 Most Creative People in Business by Fast Company and called The Woman Who Got the Pope on Twitter by Wired, she holds an MBA and other degrees from Stanford and Oxford and has been featured widely in print and broadcast media. She is the award-winning author of eight books that have been published in more than a dozen countries.
Title: Social Media Success for Every Brand
Author: Claire Diaz-Ortiz
ISBN: 9781400214969
Binding:
Publisher: HarperCollins Focus
Publication Date: 2019-11-28
Number of Pages: 144
Weight: 0.1200 kg
'If you've been waiting for the ultimate guide to navigating social media, here it is! Claire Diaz-Ortiz, my coauthor on One Minute Mentoring and one of Fast Company's 'Top Ten Social Media Mavens,' condenses decades of social media savvy into sensible portions for digital communicators who want to expand their brand. Claire's smart, cheeky commentary and road-tested know-how will have you laughing as you learn from the best in the business. Whether you are a brand manager, a marketing specialist, or an optimistic entrepreneur, Social Media Success for Every Brand will help you--and your brand--win.' --KEN BLANCHARD, coauthor of The New One Minute Managerand reg; and Leading at a Higher Leve
'The amazing thing about social media is that it changes every day. The challenging thing about social media is that it changes every day. Thankfully, Claire Diaz-Ortiz is willing to jump into the tension of those two truths and wrestle out a smart way forward for all of us. If you're an expert at social media, read this book. If you're an amateur at social media, read this book. You'll be glad you did.' --JON ACUFF, New York Times bestselling author of Finish: Give Yourself the Gift of Done
'Looking for success in today's social media age? In Social Media Success for Every Brand, Claire Diaz-Ortiz lays out the long-term strategy that will get you there!' --MARSHALL GOLDSMITH, #1 New York Times bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There; Thinkers50 #1 Executive Coach and #1 Leadership Thinker
'It's easy to write a tweet about what you had for breakfast. It's hard to use social media to grow your brand and your business strategically. Social Media Success for Every Brand is the marketing guide that every brand needs to succeed in a digital world.' --DORIE CLARK, author of Entrepreneurial You and Stand Out; executive education faculty, Duke University Fuqua School of Business
'Newsflash: Social media marketing works. But only if you do it right! Read this book to learn your path to success.' --DAVE KERPEN, New York Times bestselling author of Likeable Social Media; Chairman, Likeable Media
'Claire Diaz-Ortiz provides a pragmatic, soup-to-nuts primer on implementing the supremely effective StoryBrand marketing strategy on social media via her SHARE model, meshing this dynamic duo for being seen and heard by consumers on the most visible and visited platforms in the world. Social Media Success for Every Brand is smart, witty, and well-paced. An idealistic book, but one that thoroughly delivers the practical goods for effective social media marketing and does so coherently and economically. Disrupt your branding and marketing with Diaz-Ortiz's strategy, a must-read that will provide big returns on the time invested.' --WHITNEY JOHNSON, award-winning author of Build an A-Team and Disrupt Yourself
'What works on social media today is not what worked ten years ago. (And do you even know what worked ten years ago?) Social Media Success for Every Brand is the book to help you understand how to make social media marketing work once and for all.' --CHRIS LOCURTO, author and entrepreneur
