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Sport Fans: The Psychology and Social Impact of Fandom (3D Photorealistic Rendering)

- 304 Pages
Published: 17/08/2018

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Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as:

  • the pervasiveness of sport fandom in society
  • common demographic and personality characteristics of fans
  • how fandom can provide a sense of belonging, of uniqueness, and of meaning in life
  • the process of becoming a sport fan
  • sport fan consumption
  • and the future of sport and the fan experience.

The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society.

Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.