o Series - the book will be a key part of the overall series
o Authors - team of academic leaders with industry background and an industry CEO with an academic/writing background.
o Sponsorship - COVID notwithstanding, a growing and popular field of work and study.
o Content that can be applied in practice.
o Global leaders on the topic (SponsorshipX, CSLS, etc.).
Norm O'Reilly is Dean of the Graduate School of Business at the University of Maine. Recognized as a leading scholar in the business of sports, he is widely published and is highly engaged in the sponsorship industry globally as Partner Consultant with the T1 Agency. He is the lead researcher on the Canadian Sponsorship Landscape Study, now in its fifteenth edition. Dr. O'Reilly is a Fellow of the North American Society for Sport Management and was awarded the Career Achievement Award by the American Marketing Association's Sport Marketing Special Interest Group.
Gashaw Abeza is Professor in the Department of Kinesiology at Towson University, USA and currently provides consultancy services to a range of sport organizations around the world. He also serves on the editorial boards of eight different academic journals: International Journal of Sport Communication; Sport, Business, and Management; Journal of Relationship Marketing; International Journal of eSports Research; Journal of Global Sport Management, Sport Marketing Quarterly; International Journal of Sports Marketing and Sponsorship; and the newly launched Sport Management Digest.
Mark Harrison is Founder of the T1 Agency in Toronto, Canada, and a leading figure in the sponsorship and marketing industries. He also created the global sponsorship conference, SponsorshipX. Mark also inspired and launched several new initiatives in 2020, collectively referred to as The MH3 Group, a group of ventures spanning from advertising and sponsorship marketing to integrated communications and education.
Title: Sport Sponsorship Insights (Sport Business Insights)
Author: O�Reilly, Norm,Abeza, Gashaw,Harrison, Mark
ISBN: 9780367723941
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2021-09-15
Number of Pages: 138
Weight: 0.3001 kg
