- Sole focus on naming rights sponsorship in sport
- Accessible and concise language to attract undergraduate and practitioner audiences
- Translates key academic research and principles into 'need to know', practitioner-oriented content
- International focus through examples and case studies from a range of markets (not just USA)
- Coverage of naming rights sponsorship in professional and amateur sports settings
Leah Gillooly is Senior Lecturer in Marketing at Manchester Metropolitan University, UK. Her research interests include sports sponsorship, naming rights, branding, sports fan behaviour, and the sports customer experience. Leah regularly comments on sports marketing and sponsorship-related stories in the media.
Terry Eddy is Associate Professor of Sport Management at the University of Windsor, Canada. His primary research areas are sport sponsorship and consumer behaviour.
Dominic Medway is Professor of Marketing in the Institute of Place Management at Manchester Metropolitan University, UK. His research is primarily focused on the complex interactions between places, spaces, and those who manage and consume them, reflecting his academic training as a geographer.
Title: Stadia Naming Rights in Sport (Sport Business Insights)
Author: Medway, Dominic,Eddy, Terry,Gillooly, Leah
ISBN: 9780367630089
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2022-05-23
Number of Pages: 80
Weight: 0.2101 kg
