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Strategic Public Relations Leadership

Willis, Paul,Gregory, Anne
Available
- 228 Pages
Published: 22/07/2022

£44.49
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Summary

* Focused toward aspiring PR professionals who aim to be successful at the highest levels of organisations
* Lessons from the book are applicable to public, private and not-for-profit sectors
* Helps PR students and professionals to systemise their thinking to enable them to articulate and defend their contribution as a strategic asset
* The second edition features new and updated case studies, and covers new topics such as social media, big data, AI and behavioural economics
* Supplemented by online resources, including lecture slides and a test bank of questions

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* Focused toward aspiring PR professionals who aim to be successful at the highest levels of organisations
* Lessons from the book are applicable to public, private and not-for-profit sectors
* Helps PR students and professionals to systemise their thinking to enable them to articulate and defend their contribution as a strategic asset
* The second edition features new and updated case studies, and covers new topics such as social media, big data, AI and behavioural economics
* Supplemented by online resources, including lecture slides and a test bank of questions

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