![Sustainable Marketing: Pearson New International Edition](http://monsterbookshop.co.uk/cdn/shop/files/9781292040899_31c99c1f-71d7-4c04-bf4a-17703ec0a4bb.jpg?v=1715908533&width=1445)
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.