Sustainable Success with Stakeholders: The Untapped Potential
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This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from case studies and international firms, illustrating the stepping stones to a comprehensive stakeholder management.
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This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from case studies and international firms, illustrating the stepping stones to a comprehensive stakeholder management.
EDWIN RUEHLI is Professor Emeritus for Business Administration at the University of Zurich, Switzerland. In 1970 he founded the Institute for Research in Business Administration, which he headed until 2000. In 1994 he was guest professor at the Columbia University in New York. He has published more than 200 papers on international, strategic and stakeholder management.
ISABELLE KERN first studied English, German and History, and later Business IT. She is senior research assistant at the Centre for Strategic Management: Stakeholder View at HWZ (University of Applied Sciences for Business Administration Zurich, Switzerland), and wrote her dissertation at the University of Zurich on stakeholder and knowledge management.
Title: Sustainable Success with Stakeholders: The Untapped Potential
Author: Kern, Dr Isabelle, Rühli, Professor Edwin, Sachs, Professor Sybille
ISBN: 9780230229174
Binding:
Publisher: Palgrave Macmillan
Publication Date: 2009-07-16
Number of Pages: 210
Weight: 0.3993 kg
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