The Apprentice

Summary

The Apprentice with Sir Alan Sugar is a high profile new series coming to BBC2 in February 2005. The program is the UK version of the highly successful US series featuring Donald Trump. Sir Alan Sugar is the self-made multi-millionaire behind Amstrad and Viglen, and he is also well known outside the business world thanks to his high profile involvement with Spurs FC. The book is a practical guide to succeeding in the business world and is packed with instructional information from Sir Alan based on the lessons learned in the series. Contains lots of questionnaires, bullet points and summaries in order to make the subject matter more accessible and easily digestible than in traditional business manuals. There will also be plenty of case studies to illustrate and analyse the strengths and weaknesses of the candidates from the series, so the book will appeal to fans of the program as well as would-be entrepreneurs.