The Basics of Media Writing: A Strategic Approach
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Summary
This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format.
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This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format.
Title: The Basics of Media Writing: A Strategic Approach
Author: Lingwall, James Andrew,Kuehn, Scott A.
ISBN: 9781506308104
Binding:
Publisher: SAGE Publications Inc
Publication Date: 2017-03-02
Number of Pages: 568
Weight: 0.8621 kg
I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor.
-- William Adams-
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