- Thoroughly revised and updated to cover key developments in the digital publishing business such as the growth of audiobooks, reading apps and eBooks as well as new relationships with markets, developing digital products, and open access models.
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- Provides students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry.
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- Includes a range of cutting edge international case studies that address digital first publishing, SharePoint usage, crowdsourcing and royalty systems across Europe.
Frania Hall is a senior lecturer at the University of the Arts London, London College of Communication. She teaches at undergraduate and postgraduate level and is course leader for the MA in Publishing. Prior to that she spent 20 years in the publishing industry working across a range of sectors, in a variety of commissioning and marketing functions, leading to the role of publishing director; she has been business manager for several large digital projects. Her research focuses on digital publishing, publishing structures, innovation and network behaviour. She has published numerous academic journal articles and book chapters.
Title: The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries
Author: Hall, Frania
ISBN: 9781138390584
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2022-04-29
Number of Pages: 260
Weight: 0.4601 kg
