* Offers a step-by-step guide to case study writing and teaching, which is a model that is rapidly growing in popularity alongside digital and blended learning
* The 3rd edition has a particular emphasis on concise rather than long cases, which better complement the digital learning model.
* Highly practical content, incorporating exercises, worksheets, and training activities built around one core case study example.
Gina Vega, Ph.D. is Editor-in-Chief of the International Journal of Instructional Cases. She taught corporate social responsibility and entrepreneurship for 20 years at US universities and is widely published in academic journals. She has written or edited 11 books, including The Case Writing Workbook: A Self-Guided Workshop (1e and 2e, also in Spanish). Dr Vega is a Fulbright Specialist with assignments in Russia (2010), the UK (2012), and Peru (2018). She has been Editor-in-Chief of The CASE Journal, associate editor of the Journal of Management Education, and Teaching Case Section Editor of Project Management Journal. She is president of Organizational Ergonomics, an academic services consulting firm that provides writing workshops and technical writing assistance (www.orgergo.com ). Her full CV is available upon request.
Title: The Case Writing Workbook: A Guide for Faculty and Students
Author: Vega, Gina
ISBN: 9781032069869
Binding:
Publisher: Taylor & Francis Ltd
Publication Date: 2022-03-31
Number of Pages: 290
Weight: 0.5101 kg
I have no hesitation in recommending this third edition of the Case Writing Workbook. Gina Vega has responded quickly to contemporary changes and demands, updating the book to consider the exponential worldwide rise in online delivery and addressing the market appetite for shorter, concise cases. Whilst the book remains the best comprehensive resource for instructors new to teaching with cases, it also provides ongoing value to established case teachers who are looking for immediate solutions and guidance in improving their classroom engagement. - Rob Edwards, Publisher, International Journal of Instructional Cases, Series Co-Editor for International Casebooks of Business and Management
I find the Case Writing Workbook 3e to be a handy reference guide with numerous insider tips, including for the increasingly popular compact cases. This new version can also be assigned as a text for students who are field researching and writing a business case in an experiential course. It walks them through each step in the process. - Laurie Levesque, Ph.D., Associate Professor of Management
Program Director, Master in Management and Organizational Leadership, Sawyer Business School, Suffolk University, Boston, Massachusetts
The Case Writing Workbook is the bible of case writing. Anyone wanting to become proficient in the art of case writing should use this book to start that journey. And for veteran case writers, it's always a good idea to go back and review skills. The new Third Edition of The Case Writing Workbook promises to sharpen our case writing skills to include more than just the traditional case writing formats. The third edition introduces us to new innovations in case writing including short cases and student writing exercises. It also includes some great tips for using cases in the remote teaching environment. As a case writing mentor, this is the only book that I use as part of my instruction. It's a true gem! - Miriam F. Weismann, JD, LLM (taxation), Clinical Professor Business Law and Tax, Academic Director Healthcare MBA, Professor, Humanities, Health and Society, Wertheim Medical School, Lean Six Sigma Black Belt, Fellow and President, The CASE Association, Florida International University, College of Business
I have no hesitation in recommending this third edition of The Case Writing Workbook. Gina Vega has responded quickly to contemporary changes and demands, updating the book to consider the exponential worldwide rise in online delivery and addressing the market appetite for shorter, concise cases. Whilst the book remains the best comprehensive resource for instructors new to teaching with cases, it also provides ongoing value to established case teachers who are looking for immediate solutions and guidance in improving their classroom engagement.
Rob Edwards, Publisher, International Journal of Instructional Cases, Series Co-Editor for International Cases in Business and Management
I find The Case Writing Workbook, 3e, to be a handy reference guide with numerous insider tips, including for the increasingly popular compact cases. This new version can also be assigned as a text for students who are field researching and writing a business case in an experiential course. It walks them through each step in the process. Laurie Levesque, Ph.D., Associate Professor of Management, Program Director, Master in Management and Organizational Leadership, Sawyer Business School, Suffolk University, Boston, USA
The Case Writing Workbook is the 'bible' of case writing. Anyone wanting to become proficient in the art of case writing should use this book to start that journey. And for veteran case writers, it's always a good idea to go back and review skills. The new third edition of The Case Writing Workbook promises to sharpen our case writing skills to include more than just the traditional case writing formats. The third edition introduces us to new innovations in case writing including short cases and student writing exercises. It also includes some great tips for using cases in the remote teaching environment. As a case writing mentor, this is the only book that I use as part of my instruction. It's a true gem!
Miriam F. Weismann, JD, LLM (taxation), Clinical Professor Business Law and Tax, Academic Director Healthcare MBA, Professor, Humanities, Health and Society, Wertheim Medical School, Lean Six Sigma Black Belt, Fellow and President, The CASE Association, Florida International University, College of Business
