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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

Katz, Helen
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- 228 Pages
Published: 07/07/2022

£58.09
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Summary

  • Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends.
  • Contemporary and up to date, written by an author who both works in the industry and teaches the subject.
  • Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.

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  • Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends.
  • Contemporary and up to date, written by an author who both works in the industry and teaches the subject.
  • Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.

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