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What Is LEGO? (What Was?)

- 112 Pages
Published: 01/06/2020

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The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always play well - encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.